Why SMS marketing is increasing sales
Let’s face it: when we think of marketing, SMS is not exactly the first vehicle that springs to mind. However, with more of us ditching our computers and laptops for smart phones, SMS will increasingly become an important tool for marketing – whether you are promoting traditional business products, professional services, your latest book or even just your blog posts (The Writers’ Shack uses push technology to alert smart phone users to new posts).
Statistics show 95 percent of SMS messages are read yet only 20 percent of emails are ever opened – a statistic we at The Writers’ Shack can attest to. In fact, our email newsletter has an open rate of about 14 percent.
The world is going mobile so it makes sense to embrace SMS marketing.
Check out these helpful hints by Neon SMS.
What avenues have you used for marketing and how are they working out for you?