marketing


The corporate blog as part of the marketing ecosystem 1

Albert Palacci writes about the benefits of a corporate blog as part of the digital marketing strategy

Blog Button On Mobile Screen by Stuart Miles

How To Set Up an Unbeatable Facebook Promotion

Facebook is undoubtedly one of the best social media platforms for setting up a promotion for your business. Your timeline serves not only to share your stories but more importantly, to give your fans a reason to engage with your business. There are… Related posts: How to fish for customers […]


Social Media Success: 6 Red Flags and 6 Golden Rules

To be effective with integrated digital marketing today, you need more than a website. Social media has evolved from a powerful communication medium to a key marketing channel. It offers a platform for customers to find you when they’re seeking reviews,… Related posts: Is social media and social media marketing […]


Is social media and social media marketing the same?

Social media and social media marketing is often used interchangeably. Most people can’t tell the difference. However, there is indeed a distinct difference between the two. What is ‘Social Media’? *Social media is interacting with people you know *It’s… Related posts: The beginner’s guide to social media: Twitter part 3 […]


Social Networks: How Many Is Too Many?

Blogging takes a lot – creating awesome content , designing , moderating comments , commenting on other blogs, guest posting , … And social media is just a part of it. There are over 200 social sites (at least according to Wikipedia ), but does this… Related posts: Social Media […]


Great SEO

Great  SEO   Whether you’re promoting an idea, a product, or a service, it’s essential for your website to feature great SEO content that captivates your audience. Well-written, properly optimised articles and blog posts will not… Related posts: What makes your blog a great one? One of the most important […]


Getting media coverage for your indie book

Alana Munro gives her tips on getting the media to promote your book for free!

AlanaMunro

Rebranding Start to Finish – Final Part 3

Once you commit to rebranding, you need to make sure you’re following a sound process. A basic methodology, used by most agencies, includes the following four phases: Discovery Positioning and Messaging Visual Brand Expression Launch Phase 1: Discovery… Related posts: Rebranding Start to Finish: Part 2 We all remember Marlin […]


Rebranding Start to Finish: Part 2

We all remember Marlin (Nemo’s dad played by Albert Brooks) following Dory (Ellen DeGeneres) around and trying to understand her philosophy of “Just Keep Swimming”. While it might promote sanity, it’s the worst thing you can do for your brand. By ” Brand… Related posts: Rebranding Start to Finish – […]


Rebranding Start to Finish – Part 1

How do you think of your company’s brand? For many marketers, Seth Godin’s definition of a brand is helpful and credible: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision… Related posts: Rebranding Start to Finish: Part 2 We all […]